Oxford College of Canada (OCC), founded in 2004, is a private international preparatory high school, located in Toronto, Canada

Project Over View:

To enhance the online visibility of Oxford College of Canada (OCC) and support its recruitment efforts, we designed a website focused on showcasing the school’s strengths and appeal to prospective students and their families.

The website highlights OCC’s academic programs, campus environment, and admission information, effectively communicating the school’s values and advantages. With a clear information structure, engaging visuals, and a user-friendly interface, the site serves as a powerful promotional tool to attract potential applicants and increase enrollment. This project successfully established a strong online presence for OCC, aligning with its promotional and recruitment goals.

My Role

UI designer

UX researcher

Team Member

Yisha Guo (high school Marketing Manager)

Ding Dong Zhao（Developer）

Tools and Durations

Tools:

Figma

Adobe Photoshop.

Duration：

3 Month

Deliverables

Figma Design Prototype

Website

Research Strategy

I worked closely with Oxford College of Canada (OCC) to ensure the website design aligned with their promotional and recruitment goals. Through regular communication with the school administration, I gained a deep understanding of their vision and priorities.

To support this, I conducted on-site research at the campus to experience the school environment, understanding OCC’s vision and mission, and went through the complete Ontario secondary school education system from the school marketing manager, in order to better understand the target audiences. Additionally, I analyzed the enrollment process and interviewed both students and parents to gather valuable insights into their decision-making factors and expectations.

This comprehensive approach allowed me to identify OCC’s core strengths and effectively translate them into a compelling online presence. By maintaining close collaboration with OCC throughout the project, I minimized communication gaps and ensured the final design met their needs while delivering a seamless user experience for prospective students and families.

Research Phase

Target Audience

Primary Audience:
- Parents: Parents, particularly of international students, who are actively researching schools and making decisions about their child’s education.
- Educational Agencies: Organizations that guide students and parents through the school selection and application process.
Secondary Audience:
- Students: High school-aged students looking for engaging programs, extracurricular opportunities, and a welcoming campus environment.

Research Methods

Surveys: Distributed to parents and educational agencies to understand their priorities and challenges when researching schools.

Focus Groups: Conducted with a mix of stakeholders to test initial concepts and gather feedback on proposed ideas.

Campus Observation: Visited OCC to identify key features and elements to highlight in the website.