Meow Mi Music is a global entertainment and music production company specializing in high-quality visual content, innovative branding, and cross-cultural music creation. Meow Mi Music collaborates with many renowned musicians, including American singer, songwriter Mika Hashizume, singer Xu Fei, producer Matthew Tryba, Riley Urick, songwriter Ziqian Qu, Kenny Carkeet, and more.

Company website: https://www.meowmediastudio.com/music

The first step in crafting Meow Mi Music’s visual identity was engaging in in-depth communication with the company’s stakeholders and owners to gain a thorough understanding of the company’s mission, values, and vision. Through these discussions, I learned that Meow Mi Music prioritizes creativity, fun, and inclusivity, with a primary focus on providing entertainment and music services for Artists in both Eastern and Western entertainment industry. The company’s goal is to stand out in the industry with a unique, playful, yet professional brand that resonates globally, all while ensuring its visual identity appeals to a diverse audience.

Meow Mi Music encompasses several subsidiaries, including Meow Mi Read, Meow Band, and Meow Media, as well as artist collaboration projects.

After communicating with the client, it became clear that they needed the design to incorporate elements of cats, music, and modernity. The goal of this design is brings together minimalism and personality by combining clean, simple shapes with expressive details. It’s all about creating a brand image that feels dynamic and approachable. The focus was on striking a balance—showcasing professionalism while keeping a fun, creative vibe that aligns perfectly with the company’s vision of leading the way in creative entertainment and music production.

The vibrant green embodies creativity and vitality, bridges cultural harmony between East and West, evokes feelings of calm and connection, and aligns with modern digital design trends for a fresh, engaging brand presence. The chosen font captures Meow Mi Music’s playful, creative, and modern spirit while ensuring clarity and approachability.

I designed the company logo and other key visual elements for Meow Mi Music, including a PPT template, document headers, Signage Design and a mascot. The logo features a playful cat with headphones, paired with a vinyl record, symbolizing the company’s connection to music. The cat’s design is fun and engaging, conveying a sense of playfulness and creativity.

The mascot, with its slightly chubby and endearing appearance, is memorable and instantly captures attention, leaving a lasting impression with its joyful and playful character. The clear musical elements of the design immediately communicate the nature of the company, ensuring that its core identity and purpose are easily recognized.

For both the Subsidiary Logo Design and Artist Co-Branding Logo Design, I used a consistent style featuring the playful cat element to establish a harmonious visual identity. In the Artist Co-Branding Logo, I balanced the artist’s logo with Meow Mi Music’s visual elements, ensuring both logos complement each other without competing for attention.

• （From left to right: Meow Media，Meow Mi read, Meow Band, Meow Mi Music+lyricist Ziqian, Meow Mi Music+sound enginner Tongxing, and Special Collaboration Program: How a Song is Born）