Lipton Tea

Project Overview:

Lipton Tea seeks a packaging refresh that aligns with its heritage and sustainability values. This design objective is to enhance shelf presence and consumer engagement through strategic design.

Tools:

Adobe Photoshop

Adobe illustrator

Deliverables:

3 Packaging design.

Design Scope:

The scope encompasses a complete revamp of Lipton’s visual identity on packaging. This includes evaluating and updating the color palette, typography, graphic elements, and packaging structure to meet contemporary design standards and eco-friendly practices.

Design Elements:

Color Palette: Introduction of vibrant, organic colors to signify freshness and natural ingredients.
Typography: Selection of a modern, readable sans-serif font to convey clarity and approachability.
Graphics: Refined illustrations and imagery that tell the brand’s story from leaf to cup.
Dieline: An ergonomic packaging structure that maximizes material use and enhances user experience.”