a playful and health-conscious chewing gum that combines the classic bubblegum experience with added benefits for exercise, relaxation, and sleep.
Project Over View :
To design Hubba Bubba’s packaging and brand elements to introduce a new line of functional gums that appeal to health-conscious consumers while retaining the brand’s playful essence.
Deliverables:
- Finalized packaging designs for the new functional gum line.
- 2 Social media Ads.
Tools:
- Adobe Photoshop
- Adobe Illustrator
Design Scope
- Develop a new sub-brand identity for the functional gum line, including visual and textual elements that resonate with both existing and prospective customers.
- Design packaging for three product types: Exercise Gum, Relax Gum, and Sleep Gum, each with distinct visual cues to denote their function.
- Create a unified look that maintains brand recognition but differentiates the functional gums from the traditional product line.
Design Elements:
- Typography: Playful and legible typography that communicates the brand’s fun nature and the product’s functionality.
- Imagery & Icons: Color icons to quickly convey the product’s health benefits and natural ingredients.
- Color Palette: Carefully curated to represent the benefits of each gum, with an overall cohesion to the brand.
Design Challege
- Achieving a balance between playful branding and the more serious message of health and wellness.
- Ensuring that the design stands out on shelves and communicates the new functional benefits at a glance.
Final Outcome
Lynn Liang 